Wednesday, April 27, 2011

Another reason to embrace your curls, kinks and coils!!

Brazilian Keratin Treatments have been in the news a lot lately, but not for their seemingly miraculous ability to straighten hair. They have garnered a lot of attention for the serious harm they can cause to users, including an increased risk of cancer. The Environmental Working Group (of which I'm a HUGE fan) has conducted their own investigation of this chemical straightening treatment and found numerous reports of blisters, hair loss, burning eyes, noses and throats, headaches and vomiting in those who had been given or applied the treatment.

Some manufacturers of keratin-based treatments tout products that claim to be formaldehyde free, explaining that they use methylene glycol as an alternative. As EWG and the American Chemistry Council, have pointed out, methylene glycol is simply formaldehyde mixed with water. So, don't be duped folks...this stuff is not good for your health, the health of your hair, or the environment.  Embrace those curls girls!

For more information, check out this news release from the Environmental Working Group (EWG).

Now that you know more about it, would you still get a Brazilian Keratin Treatment??

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